Naked and Food Advertisements

            The two food advertisements that are shown are both Naked company ads. The first add talks about many things in its design and rhetorical strategies. The main focus on the page is the runner, running behind the bottle of Naked juice in the front. This is showing that the people who drink Naked juice will be able to have the energy needed in order to run and keep their energy. This is selling the idea that it is with Naked juice that people can constantly maintain energy throughout their day. The ad line on this ad is also important. “Our machines don’t run on added sugar or preservatives and neither will you,” is important in this ad because it is telling the viewer that Naked juice is a health conscious choice. By buying Naked juice, the viewer is not putting preservatives in their body and can be healthier. Also, in this ad, there is a large amount of pumped up reds and green. This is showing that everything will be more beautiful if you enjoy Naked. The sunlight behind the runner also acts as a way to persuade the viewer that it will be enjoyable to run after drinking Naked, and you will feel good. There is also the tagline “That’s our Naked truth” at the end. This is telling the viewer that everything that was said on the advertisement is the complete truth. Telling the viewer that the ad is completely true makes the viewer trust the ad more and makes it more real. Both of the two advertisements have the same tagline in them.

            In the second advertisement, there is not as much of the running, feel good idea as there was in the first one. In the second ad, the bottle of Naked juice is at the center of the ad and it has the slogan “we believe bare fruit can’t be improved, but it can be bottled.” Focusing the Naked bottle surrounded by fruit in the center of the picture is showing the viewer that Naked is a really good product that has a lot of natural ingredients in it. These natural ingredients are things that would be good for a health conscious individual that wants to eat healthier. Also in the picture, there is sunlight in the background that promotes the idea that the ingredients are natural, and that the product makes you feel good. Sunlight is one of the things that people associate with summer and good feelings. The last thing found in this ad is the use of the natural setting. Putting the Naked bottle in the middle of wild plants is a design tactic. What is being communicated in the picture is that the Naked juice is just as natural as those ingredients behind it. Naked juice is so natural that it could be found out in the wilderness with all of those plants.

            When comparing these two adds, they are very similar but also are different in some aspects. Both of these ads are trying to communicate to the health conscious viewers or to those that value natural ingredients in a drink. The first ad, though, is trying to appeal more to the active and fit community, while the second ad is trying to simply appeal to health conscious individuals. We see this difference when the first add includes a runner and its slogan is aimed at the active individuals. The second add doesn’t have the runner but says that fruit can be bottled instead. In both advertisements, the ads are trying to communicate the naturalness of the ingredients and that Naked juice is actually a healthy option for people who want to stay healthy. Also, both advertisements have their same tagline at the bottom of the picture. This is acting as that concluding thought and is what the company wants you to have stuck in your head for the rest of the time you think of Naked fruit juice.

            These two ads tell a lot about the food culture in America and what values are considered to be important in advertisements. Recently we can see that the increase in advertisements have been about the health conscious “green” individual that can protect the environment. People do not want preservatives in their food and do not want to have lots of sugars in their drink. Naked ads are fueling this idea in America by saying that there are no preservatives or sugars added to the drink. It is playing off the idea that people want to stay healthy. The values in America are of those that can stay healthy and fit consistently. If you do not fall into those stereotypes, then you are not going to fit into society. Naked juice is showing that we live in a food culture that makes us need to be healthy and weight conscious. It is more important in our society to be fit than to have a good personality. Being part of this culture, we are swayed by advertisements like this because it is important to be seen in a good light by others around us. Naked does a good job with persuading people to get its products and stay in shape