Sunday, May 13, 2012

Menu for Three

THURSDAY
11- Water, Chicken Cordon Bleu
6- Chicken Ceaser Burrito, Lemonade

FRIDAY
12- Beef/Mushroom Saute, Lemonade, Oatmeal Raisin Cookie
2:30- Jalapeno Chips
6- Chicken falarma (rice, chicken, falafel, humus, pickles, Tahini sauce, cilantro sauce), pomegranate Lemonade

SATURDAY
11- Pretzel, Water
2-Pizza w/ Sausage, Lemonade
5:30- Pasta w/ Marinara, Meatballs, Garlic Bread

Tuesday, May 8, 2012

Chocolate and its Making


            Nothing can beat the sweet taste of Cadbury milk chocolate as you take a bite and it slowly melts in your mouth. Savoring the sweet flavor, we feel like all chocolate was made to be this way. Of course what we don’t realize is that chocolate did not just come prepared this way. A football shaped pod from the Theobroma cacao tree, also known as the cacao tree, is where this story to the chocolate bar begins.
            First we should learn about the climate for the cacao tree. The Theobroma cacao tree originated in the Mesoamerican growing region, which spans from Latin America down to the northern part of South America. While the exact origins of the cacao tree are unknown, it has been discovered that the Olmec people, “who lived along the Gulf of Mexico as early as 1500 B.C.” were the first people to cultivate the cacao tree and grow it in small gardens of their own (Lopez 14). The only place suitable for the cacao tree is in the hot, humid environment of the tropical rainforest. The rainforest has a unique ecosystem that remains hot and humid year round and continually has an average temperature of eighty degrees Fahrenheit (Lopez). The rainforest also has about “eighty to four hundred inches of rainfall annually” (Lopez 9). These growing conditions are very specific to the rainforest and are hard to reproduce in other areas of the world. One of the benefits of the rainforest is that they have trees of varying heights, which help to shade the cacao trees from some of the sunrays, as well as help to keep it a humid environment. The trees also keep most of the sun blocked off of the ground, which creates a rich environment for “decaying vegetation” like dead trees and fallen leaves where insects, fungi, and other creatures thrive (Lopez 10). This environment enriches the soil, which helps the cacao tree grow.
We never think about chocolate ever becoming a rare commodity, but at the rate of deforestation, this could become a very real possibility. We know that it is hard for the cacao tree to be grown anywhere else but the rainforest, because of the difficult environment to reproduce, so by destroying the rainforest, we risk the loss of chocolate and a whole host of other food items in the process. It is predicted that at the current rate of deforestation, the rainforest will be gone within forty years (Lopez). While this may have nothing to do with chocolate directly, the importance of the rainforest in chocolate production is key to giving it optimal conditions to grow. Knowing this is eye opening to what is going on with our food production. We can sit by and let the rainforest be destroyed, but in doing so, we let our common commodity in every house become not so common. Things like advocating for the stopping of cutting down the rainforest can help to keep our beloved chocolate stay ours.
            Some of the most interesting things that I found, besides where cacao trees are grown and the threatening extinction of chocolate, is the way that cacao beans are transformed into the chocolate bar we think of today. The first step is to harvest the cacao pods from the trees and bring them back to where they will be processed. This process is very labor intensive and there are no machines that can do it, unless they might rupture the pod. The pods are then split in two and the pulp and seeds are put into water, in order to allow for the fermentation process to go underway (Lopez). After the fermentation process, the seeds are left out to dry (Lopez). From the drying stage, the beans are then roasted, which helps to determine the different flavors of chocolate and the different types of chocolate (Lopez). The husks on the outer part of the cacao bean are removed after roasting, which are then discarded, and the cacao nibs are then ground up into a paste (Lopez). This paste is made into chunks, which can then be shipped to countries around the world and processed (Lopez). From here, the big brand name companies like Lindt, Cadbury, and Hershey’s all essentially add sugar to the paste to make it creamy and sugary like we know it. This makes the smooth chocolate bar that melts in our mouths as we take a bite.
            We really do not realize how fortunate we are to have a thousand different types of chocolate. One of the longest lasting arguments that I have heard in relation to chocolate is whether or not European or American chocolate is better. Many American’s think that the American chocolate is better, and many Europeans think their chocolate is better. While doing research about chocolate, I found a man named David Lebovitz who posted about this argument. He is an author of cookbooks about baking and chocolate and comments that it is not the “industrial chocolates” that interest him but in fact the “chocolatiers” that are doing “quality work” (Lebovitz). Lebovitz has an interesting position about the argument because it is more about the specialized chocolate than the industry chocolate we think of. I know now that there can be many places to look for things like chocolate (unless the rate of deforestation destroys it all). We need to be more open about our food choices and more willing to try new things.

Works Cited
 
Lebovitz, David. "Chocolatiers and Chocolate-Makers." David Lebovitz: Living the Sweet Life in Paris. 14 Jan. 2007. Web. 09 May 2012. <http://www.davidlebovitz.com/2007/01/chocolatiers-an-1/>.

Lopez, Ruth. Chocolate the Nature of Indulgence. New York: Harry N. Abrams, 2002. Print.

Sunday, May 6, 2012

What is Food?


            In our country, we are very far removed from our food. We do not see every little thing that comes to us in nice, neat packages; we do not see the chicken that was grown in darkness all of its life; we do not see its life ended and made through a processing plant. We as consumers are ignorant to the making of what we call food today.
            There has been a rise in people wanting to know the origin of where their food comes from. Many famous critics like Eric Schlosser and Michael Pollan have come out and informed the public about what they are really eating. A man named Christopher Cook tells about how there are plant workers with “upper-body disorders” that are not treated because the companies do not extend the benefits they should. The productions of things like chicken is not a clean business in the slightest. Also, things like tomatoes are picked when green and have gas used to make them ripe, meaning that they become tasteless to the public.
            We as a public cannot let things like the production of our food become what it is today. There are too many things that we do not know in our food production that we should fight to change that. These companies keep these secrets from us because what we want is cheap food, nothing else. If we can stand having slightly more expensive food for something of better quality, then we can improve our standard of living ever so slightly. I think that we as a public should take action for the process for the food that we eat.

Tuesday, May 1, 2012

The Real American Diet (or Not)


“The American way of dietary life undergoes yet another change.” Pollan makes an interesting point that we do not have a set cultural value in Amercia that makes our dietary values stable. Any “lone crackpot with a medical degree can alter this nations diet overnight,” according to Pollan. We can really see through Pollan’s argument that America is as whimsical as a child. One day we eat our vegetables, the next day we don’t and eat something else. The dietary values in our country are not as stable as a country such as France. Pollan explains a study about how people in France are more likely to associate pleasure to food where American’s will not. In France, when asked about chocolate cake, they think “celebration” where as American’s think “guilt.” This shows the cultural identity of America and how we shun everything that is thought of as being bad for us.
            I really like the tone of Pollan’s essay. He is highly satirical and very sarcastic about the values of American culture. The tone is really communicated through the word choice like gorging, quackish, and crackpot. These all are very detailed negative words that are used to show just how bad the American dietary values are. I also really like the point that he makes because it is somewhat similar to my essay that I just wrote. I talked about the value of needing a healthy choice while really just indulging in the same chocolate cake that is always in the house.
            When I was reading this I found a lot of things to ring true. There are times that meals are eaten on the go and not really enjoyed, but I also think there are people that enjoy food. Many of my friends have called me a foodie, and I would say I fit that description well. My family takes the time to prepare each meal before it is made and then enjoy it around the dinner table. We enjoy the food that we make because it has some value since we just spent the time making it. I would say that I like to enjoy food because it can be a good social bonding experience. Not every person is simply jumping into the fat-free diet because its said to be good, but of course, not everyone is staying away from it. In our culture, we have an interesting mix of people that do all different types of things, not just what Pollan says we do.

Monday, April 30, 2012

EE1 Final Draft


            When walking around downtown Denver, anyone is privy to the overabundance of fast food options available. In the first nation to introduce fast food, it is completely normal that fast food joints would be found along every corner, but does that make it a good thing? Fast food chains like McDonald's and Burger King are simply suppliers of cheap food, but no one said that it has to be healthy. These multibillion-dollar fast food chains invest millions of dollars in advertisements to keep the public hooked on the idea that they can find a lot of healthy options in their restaurant. While in reality, the majority of their options are high calorie options. Also, eating at a fast food restaurant require no movement to get a meal, while instead people can go through the drive through. But can laziness and unhealthy habits all be blamed on massive fast food companies? We as American’s have kept this convenience because, even though we know that healthy is better, we have some attachment to this style of eating. All of these different ideas about nutrition affect our cultural beliefs and the ways we act. These encompass much of what we have been taught to do since we were young and started to eat our vegetables. In America, we champion the idea of healthy food, yet we continue to surround ourselves and choose for ourselves these unhealthy food choices when eating.
            One of the biggest ways we can see that America wants to promote healthy choices is by looking at the advertising of companies. In the first Naked ad, on the left side of the picture below, we see a lot of this health conscious advertising come into play. The first add procures its health conscious advertising in its design and rhetorical strategies. The main focus in the ad is the runner, running behind the bottle of Naked juice located on the bottom right of the ad. This focus conveys to the viewers that people who drink Naked juice are able to receive the energy they need in order to run and maintain their energy. This sells the idea that, with Naked juice, people can keep a healthy lifestyle and be motivated to workout. The tagline on this ad also illustrates how advertising companies are playing to the healthy ideals in the American mentality. “Our machines don’t run on added sugar or preservatives and neither will you,” conveys to the viewer that by choosing Naked juice to drink, instead of something like soda, they will be healthier already (Naked Juice Co). By buying Naked juice, the viewer does not put preservatives in their body, making the healthy choice. There is also the tagline “That’s our Naked truth” at the end of the ad (Naked Juice Co). This expresses to the viewer that everything communicated on the advertisement is the complete truth from the company’s mouth. Telling the viewer that the ad is completely true makes the viewer trust the ad more and makes them feel at ease with their choice. The advertising companies are a good example of showing how the public views health because they do many studies to show what is popular in public opinion. Healthy choices are what people want so food-advertising companies conform to that demand. Viewing an ad like the Naked ad, we see that, in America, we hold the idea of health high in our minds.
            While still having high fitness and health values, we continue to be a culture that values fast food, making the unhealthy choices instead of the healthy ones. Fast food companies “saturate the airwaves, newspapers, and magazines” according to Bridget Murray’s article “Fast food culture serves up super-size American’s” (Murray). While the Naked advertisement is an example of something that could be considered healthy, fast food is something that is not. According to Murray, the food is “high-fat [and] high-sugar” in its content (Murray). The advertisements from these companies may seem like they sell healthy choices in their chains, but the real fact is that the food is not healthy in the slightest. All of the chain fast food restaurants have led to an unhealthy America. In a report about obesity in 2011, the results found that “twelve states now have obesity rates over thirty percent” where “four years ago, only one state was above thirty percent” (Trust for America’s Health). This exponential increase in obesity across America is due to the ease and accessibility from the fast food chains that can now be found all across the world. The fact that there is a food chain at almost every street corner shows that it is not usually the healthy food choices that we go for, but instead the convenient choice.
            Not only do food companies assail us with ads, but they also take convenience to a new level. According to Murray, most American’s are getting “less exercise than ever” and are “walking less and driving more” (Murray). This idea of convenience is contradicting what Americans hold as a need in society. As the Naked ad shows, the need for a petite figure is very important in society, yet walking less and making unhealthy choices will not help to achieve that ideal. By indulging in the fatty foods of the food industry, it does nothing to help the wanted image of American’s. Kelly Brownell, a Yale University psychology professor, shows convenience and how America has become lazier as a country. Brownell explains that when pumping gas you can “punch in the Fritos, the Twinkie, and the Coke, and somebody brings it to your car” (qtd. Murray). This decline in physical activities and the increase in high calorie food are creating an obese America. Our food choices as a country are ones that are unhealthy, while we continue to understand that we should choose better to look better.
            One of the easiest settings to see the choices people make about food is in a food court. Let us take the food court in Park Meadows for instance. In Park Meadows, there are many fast food chains like Panda Express, Taco Bell, Sbarro, Chick-fil-a, and Dairy Queen. Being located so conveniently in the middle of a shopping mall, it can provide any shopper with any choice of fast food that they could want, along with the carbohydrates to keep them fueled to shop. The style in the food court is to order whatever food item is on one of the multiple menus, then wait for it to be prepared, pay, then get the prepared food and find a table. It is similar to a cafeteria line, where food is put on paper plates, and then we have to find a table wherever we can. While part of the process requires some physical exertion, the theme of an unhealthy diet continues to remain the same in this sub-setting of society. Almost every item on these menus has at least one healthy choice in it, but the majority of food on people’s plates is the same greasy, high calorie food that can be served anywhere else. Shopping can be seen as a way to burn off some of the calories, but there is not enough physical exertion to counteract the amount of calories that are consumed. Furthermore, even when we face the choice of having healthy food, we are more prone to select the unhealthy item, because we know it from the bombardment of TV ads that we see every time we turn on a TV.
            If an American was told to name one thing that would be the food of American’s they would come up with an interesting list of things like apple pie, hamburgers, hot dogs, and maybe even macaroni and cheese. Almost all of the symbolic food items of American culture can be summed up into heavily processed, high calorie food. For many American’s, it is the item that strikes the fondest of memories in each persons heart. Geoff Nicholson in his article “Eating White” talks about eating a “cheese sandwich” that consists of “white Cheshire cheese on white bread” with a “glass of cold milk” (Nicholson 21). This meal is something that invokes a memory of Nicholson’s mother and her need for white in every meal she ate. The sensation that Nicholson has is similar to the American people and their memories of hamburgers, hot dogs, and macaroni and cheese. This fondness is one of the strongest reasons as to why Americans continue with their high fat diets. An example of contradictory views can be found in children. They always complain about not wanting to eat their vegetables, yet they want to grow up to be strong. This contradiction is much like the American mindset where we would like to be skinny without any of the work. The yearning for health is powerful, but American culture shows that we are more likely to stick with our high sugar, iconic foods then the broccoli on the plate.
            In a culture full of double standards, America continues to want a healthy living without any of the work. We are a nation that chooses the Big Mac over the salad. We are a nation that makes us think that we need to be healthy, while personifying the complete opposite. This may sound like it is a bleak picture for the future, but we cannot count out America just yet. In the past few years, there has been a rise of organic food on the market and a call for healthier choices to be made readily available. The need for bigger portions has gone down, and there is no more “Super-Size” option at McDonald’s to reflect this change. While we may still be a society of double standards and of higher expectations than are possible to achieve, when we want we can be prompted into action. We can, as a people, continue to ask about our food and how healthy it is. We can step away from the artificial food the fast food companies continue to feed us. A healthier America is in sight if we stay active, get healthy, and make the right choices with our food.

Works Cited
"F as in Fat: How Obesity Threatens America's Future 2011." Trust for America's Health. July 2011. Web. 24 Apr. 2012. <http://www.healthyamericans.org/report/88/>.
Murray, Bridget. "Fast-Food Culture Serves Up Super-Size Americans." American Psychological Association (APA). Dec. 2001. Web. 24 Apr. 2012. <http://www.apa.org/monitor/dec01/fastfood.aspx>.
Nicholson, Geoff. “Eating White.” Gastronomica: The Journal of Food and Culture 10.1 (2010): 21-23. Print

Tuesday, April 24, 2012

Rough Draft to EE1


            When walking around downtown Denver, anyone is privy to their choice of fast food meals of their picking. In the nation of origin for fast food, it is completely normal that fast food joints would be found along every corner, but does that make it a good thing? Fast food chains like McDonalds and Burger King are simply suppliers of food that is cheap, but no one said that it has to be healthy. Of course, it doesn’t help that these multibillion-dollar fast food chains invest millions of dollars in advertisements to keep the public hooked to the fake ideals of a healthy meal in their restaurant. It also doesn’t help that fast food restaurants have made food something that you do not need to move for, but instead go through the drive through. But can this all be blamed on massive fast food companies? Or are they just the enablers? Could it be that American’s have kept this convenience because, even though we know that healthy is better, we have some attachment to this food? These ideas affect our cultural beliefs. These are things that we have been taught to do since we were young and starting to eat our vegetables. In America, we champion the idea of healthy food, yet we continue to surround ourselves and choose for ourselves these unhealthy food choices when eating.
            One of the biggest ways we can see that America wants to promote healthy choices is by looking at the advertising of companies. In the first Naked ad, on the left side of the picture, we see a lot of this health conscious advertising come into play. The first add talks about many things in its design and rhetorical strategies. The main focus in the ad is the runner, running behind the bottle of Naked juice located on the bottom right of the ad. This focus conveys to the viewers that people who drink Naked juice are able to receive the energy they need in order to run and maintain their energy. This sells the idea that, with Naked juice, people can keep a healthy lifestyle and be motivated to workout. The tagline on this ad also illustrates how advertising companies are playing to the healthy ideals in the American mentality. “Our machines don’t run on added sugar or preservatives and neither will you,” conveys to the viewer that by choosing Naked juice to drink, instead of something like soda, they will be healthier already (Naked Juice Co). By buying Naked juice, the viewer does not put preservatives in their body, making a healthy choice. There is also the tagline “That’s our Naked truth” at the end of the ad (Naked Juice Co). This tells the viewer that everything communicated on the advertisement is the complete truth from the company’s mouth. Telling the viewer that the ad is completely true makes the viewer trust the ad more and makes them feel at ease with their choice. The advertising companies are a good example of showing how the public views health because they do many studies to show what is popular in public opinion. Healthy choices are what people want so food-advertising companies conform to that demand. Viewing an ad like the Naked ad, we see that, in America, we hold the idea of health high in our minds.
            While still having high fitness values, we continue to be a culture that values fast food. Fast food companies “saturate the airwaves, newspapers, and magazines” according to Bridget Murray’s article “Fast food culture serves up super-size American’s” (Murray). While the Naked advertisement is an example of something that could be considered healthy, fast food is something that is not. According to Murray, the food is “high-fat [and] high-sugar” in its content (Murray). The advertisements from these companies may seem like they sell healthy choices in their chains, but the real fact is that the food is not healthy in the slightest. All of the chain fast food restaurants have led to an unhealthy America. In a report about obesity in 2011, the results found that “twelve states now have obesity rates over thirty percent” where “four years ago, only one state was above thirty percent” (Trust for America’s Health). This exponential increase in obesity across America is due to the ease and accessibility from the fast food chains that can now be found all across the world. The fact that there is a food chain at almost every street corner shows that it is not usually the healthy food choices that we go for, but instead the convenient choice.
            Not only do food companies assail us with ads, but they also take convenience to a new level. According to Murray, most American’s are getting “less exercise than ever” and are “walking less and driving more” (Murray). This idea of convenience is contradicting what Americans hold as a need in society. As the Naked ad shows, the need for a petite figure is very important in society, yet walking less and being lazier will not help to achieve that need. By indulging in the fatty foods of the food industry, it does nothing to help the wanted image of American’s. Kelly Brownell, a Yale University psychology professor, shows convenience and how America has become lazier as a country. Brownell explains that when pumping gas you can “punch in the Fritos, the Twinkie, and the Coke, and somebody brings in to your car” (Murray). This decline in physical activities and the increase in high calorie food are helping to create an obese America. Our food choices as a country are ones that are unhealthy, while continually understanding that we should choose better.
            One of the easiest settings to see the choices people make about food is in a food court. Lets take the food court in Park Meadows for instance. In Park Meadows, there are many fast food chains like Panda Express, Taco Bell, Sbarro, Chick-fil-a, and Dairy Queen. Being located so conveniently in the middle of a shopping mall, it can provide any shopper with any choice of fast food that they could want. The style in the food court is to order what you would like, then wait for it to be prepared and handed to you. It is similar to a cafeteria line, where you get your food on paper plates and then find a table. While part of the process requires some physical exertion, the theme of an unhealthy diet continues to remain the same in this sub-setting of society. Almost every item on these menus has at least one healthy choice in it, but the majority of food on people’s plates is the same greasy, high calorie food that can be served anywhere else. Even when we face the choice of having healthy food, we are more prone to select the unhealthy item because we know it from the bombardment of TV ads that we see every time we turn on a TV.
            If an American was told to name one thing that would be the food of American’s they would come up with an interesting list of things like apple pie, hamburgers, hot dogs, and maybe even macaroni and cheese. Almost all of the symbolic food items of American culture can be summed up into heavily processed, high calorie food. For many American’s, it is the item that strikes the fondest of memories in each persons heart. Geoff Nicholson in his article “Eating White” talks about eating a “cheese sandwich” that consists of “white Cheshire cheese on white bread” with a “glass of cold milk” (Nicholson 21). This meal is something that invokes a memory of Nicholson’s mother and her need for white in every meal she ate. The sensation that Nicholson has is similar to the American people and their memories of hamburgers, hot dogs, and macaroni and cheese. This fondness is one of the strongest reasons as to why Americans continue with their high fat diets. An example of contradictory views can be found in children and how they do not want to eat their vegetables, yet they want to grow up to be strong. The yearning for health is powerful, but American culture shows that we are more likely to stick with our high sugar, memory related foods then the broccoli on the plate.
            In a culture full of double standards for both children and adults, America continues to want health without any of the work. This sounds like a bleak picture, but we cannot count out America just yet. In the past few years, there has been a rise of organic food on the market and the call for humanely treated animals to become part of the market. The need for bigger portions has gone down and one of the biggest things is that the “super-size” at McDonalds has been taken off of the menu. We may still be a society of double standards and of higher expectations then possible, but when we want, we can be prompted into action. We can, as a people, continue to ask about our food and not use anymore of the pink slime that the fast food companies continue to feed us because it is cheap. A healthier America is still in sight if we continue to stay active, get healthy, and make the right choices with our food.


Works Cited
"F as in Fat: How Obesity Threatens America's Future 2011." Trust for America's Health. July 2011. Web. 24 Apr. 2012. <http://www.healthyamericans.org/report/88/>.
Murray, Bridget. "Fast-Food Culture Serves Up Super-Size Americans." American Psychological Association (APA). Dec. 2001. Web. 24 Apr. 2012. <http://www.apa.org/monitor/dec01/fastfood.aspx>.
Nicholson, Geoff. “Eating White.” Gastronomica: The Journal of Food and Culture 10.1 (2010): 21-23. Print

Sunday, April 22, 2012

What it means to "eat on the edge"


            In Horwitz’s article, she talks about the idea of “eating on the edge” and how society has transformed into a society that is always on the go and moving. Horwitz talks about in her article, a student that is eating a sandwich in one of his lectures. This action made him think about this transformation in society from a culture where we value sitting around the table, to a culture where we prefer our meals on the go. Originally, in our culture, we valued sitting together at a table, which can be seen in Horwitz’s article about how the astronaut tables were designed so that all of the crew can sit together at one table (Horwitz 44). The tables were made to be a "three-sided table" so that there would be no sense of dominance at the table (Horwitz 44). Of course, our culture has changed because in the astronaut example, some of them asked for meals in their own quarters. Horwitz explains that "the only feature the astronauts rejected, over time, was the face-to-face dining" (Horwitz 44). This shows that there is that new idea of "eating on the edge" which does not appreciate the family values as much. The American culture is very much a culture where we prefer things to be on the go and by ourselves.
            I know that in my family we definitely have some of the cultural “eating on the edge” that Horwitz talks about, but I would also say that we have kept our meals to sitting around the table. In my family, food is one of the most important things we make and prepare. Each and every meal we make is usually prepared by us at home. The process takes a long time to make, and when we are done making it, we have two options in front of us, eat at the table, or sit in front of the TV. I would say we usually split the difference between the two. When one of our favorite shows is on, we usually sit in front of the TV and eat. When nothing good is on, we will eat around the table and talk about our day and how we are. This whole idea of “eating on the edge” is true, from what I can tell, but I like to think that my family has not completely formed to that cultural identity.